Project Duration
Apr 2024 – Aug 2025
Bringing her expertise in storytelling, creative development and digital content into the evolving world of blockchain and Web3, Salwa contributed to a diverse range of projects, campaigns and industry-focused content.
Her work encompassed research, creative conceptualisation, scriptwriting, direction, production coordination and oversight of post-production, including supervising edits through to final publication. Targetting across multiple digital platforms, she helped translate complex industry concepts into engaging, accessible content for wider audiences.
Brand Campaigns
& Collaborations
Creative content developed around BRETT, combining Web3 storytelling with entertainment-led audience engagement.
Momin in Web3 | 2024
In 2024, the dedicated Instagram page Momin in Web3 (@momininweb3) was launched, establishing a focused digital presence for blockchain and Web3-related project content that required Instagram publishing.
Content was generally cross-posted on Instagram, YouTube and X, depending on the project scope, bringing together industry commentary, educational content, brand collaborations and coverage of developments within the Web3 ecosystem.
Her work encompassed content planning, research, scripting, creative direction, and oversight of published content across platforms.
Web3 Conferences &
Industry Engagement
Consensus 2023
Consensus 2024
Interviews with
Industry Leaders
Research · Interview Development · Stakeholder Coordination
Salwa supported the development and coordination of interviews with prominent figures from the global blockchain and Web3 industry during international conferences.
Her role included researching conference attendees and industry leaders, coordinating meetings and preparing interview questions designed to facilitate informed and engaging conversations.
Selected engagements included:
Yat Siu | Animoca Brands
Sergej Kunz | 1inch
Follow Me
Subscribe Now