My Work
Administrator &
Branch Head
• Core team member since 2014.
• Responsible to engage with all members, create content and run social media pages.
• Strategise and plan promotional activities online and offline for upcoming movies.
• Organise on ground film/meet-up events in Pakistan, maintain media relationships, etc.
Key Events
Featured on the most popular Bollywood news show “Planet Bollywood” on Zoom TV - one of India’s leading entertainment channels, in March 2015.
I led the conceptualisation and execution of the event in Karachi on 2nd April 2016, which included a flashmob to promote Shah Rukh Khan's "Fan" under the banner of Yash Raj Films. Efforts were supported by Cinepax Cinemas and Geo Films, the event received intense media coverage along with public appreciation from SRK himself!
Zero (2018) ‘Dress Up as Bauua Singh Contest’ with HUM Films
Conceptualised, marketed and organised this contest for fan engagement during the promotion of Zero in Pakistan, in partnership with Hum Films and ticket partners BookItNow.
With bans being imposed many films such as 'Raees', 'Dear Zindagi' and 'Pathaan' did not release in Pakistan and hence there were no on-ground activities for them. Different activities were executed for films such as: Happy New Year (2014), Jab Harry Met Sejal (2017) and Lion King (2019).
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