• During the launch of the Pakistani corridor, I planned and executed a celebrity/influencer social media campaign targeting the international diaspora. The campaign aimed to achieve Taptap Send’s user acquisition ROI targets, while creating brand awareness locally and internationally.

• TVC: Provided a concept and scripts for TVCs, and led project management for the shoot; managing talent i.e Aijaz Aslam and Momin Saqib, coordination, photography, styling, etc.

• Strategised on how to engage our target audience based in Pakistan, UK, Europe, USA and Canada.

• Researched and onboarded celebrities and influencers from various niches, as ambassadors to promote the Taptap Send mobile app.

• Suggested marketing ideas and potential partnership opportunities to explore for expansion.

• Devised a social media strategy and content plan, launching the digital footprint of 'Taptap Send - Pakistan' to position the brand and establish awareness through a focused space with region-specific content.

• Worked very closely with celebrities and influencers on content ideation, scripting and execution for campaigns. A few examples are attached below.

• Executed campaigns including Independence Day, UBL x Taptap Send partnership, the ICC Cricket World Cup 2022 and CSR support for Floods in Pakistan.

• Efforts established brand identity within the target audience internationally across UK, USA, Europe, Canada, and in Pakistan. This resulted in steady growth, with new and retained users in target markets.