My Work

PAKISTAN ENTERTAINEMNT

INDUSTRY

PAKISTAN ENTERTAINEMNT

INDUSTRY

PAKISTAN ENTERTAINEMNT

INDUSTRY

Served as a Brand Consultant/Strategist | Celebrity Manager | Head of Content | Project, PR & Business Manager

Served as a Brand Consultant/Strategist | Celebrity Manager | Head of Content | Project, PR & Business Manager

Project Duration

May 2019 - Present

Client

Pakistan Entertainment Industry

Roles

Brand Consultant/Strategist | Celebrity Manager | Head of Content | Project, PR & Business Manager

Had Kar Di

Feb 2023 – Jan 2024

Feb 2023 – Jan 2024

An infotainment talk show hosted by Momin Saqib on Samaa TV. The show crossed a collective viewership of 100 Million in the first 1.5 month and aired over 100 episodes in conversation with influential guests from sports to music and the world of acting.


Apart from contributions to the show format including segments like Ghaur Karo, picture segments and Hamare Sitare, specifically focused on brand development and content for A lister episodes including: Humayun Saeed, Iman Ali, Shahid Afridi, Mehwish Hayat, Fahad Mustafa, Ahsan Khan, Imran Ashraf, Ali Zafar, Shafqat Amanat Ali, Javed Sheikh, Ushna Shah, HSY, Ali Azmat, Khalil ur Rehman Qamar, Mehar Bano, etc.

Dr Riina Kionka With Momin Saqib | Had Kar Di | Episode 72 | SAMAA TV | 28 September 2023

100 Million+ Views in 1.5 Month

Ghaur Karo - Segment Compilation

Ghaur Karo was the concluding segment of every episode, where we put the spotlight on a topic that needed more awareness.

Jazz - PSL 8

Feb 2023 – Mar 2023

Feb 2023 – Mar 2023

Led the content development and storyboarding for the main reel and brand integration video stories, along with execution related coordination with the brand team and agencies; Walee and Sparx Pakistan.


Content garnered 2.6 Million collective views in just 48 hours and the on-ground activation combined with digital marketing efforts made this the first most successful campaign of the year for the client.

Led the content development and storyboarding for the main reel and brand integration video stories, along with execution related coordination with the brand team and agencies; Walee and Sparx Pakistan.


Content garnered 2.6 Million collective views in just 48 hours and the on-ground activation combined with digital marketing efforts made this the first most successful campaign of the year for the client.

Twisto |
Giggly Pakistan

Feb 2023 – Mar 2023

Feb 2023 – Mar 2023

Led talent and project management for the brand's Twisto Deewane campaign based on their new jingle and dance competition. Onboarded 10 female Pakistani influencers on Instagram and TikTok as per brand requirements.

Led talent and project management for the brand's Twisto Deewane campaign based on their new jingle and dance competition. Onboarded 10 female Pakistani influencers on Instagram and TikTok as per brand requirements.

Wania Nadeem

Aiza Khan

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is my strategy

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Copyright © 2025 Salwa Ali Khan. All Rights Reserved.

Copyright © 2025 Salwa Ali Khan. All Rights Reserved.

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