Industries
Entertainment · Entrepreneurship · Social Impact · Emerging Technologies
Roles
Media Relations · Publicity · Personal Branding · Reputation Building · Strategic Communications
Behind every public-facing personality is a story, and how that story is communicated can shape the way people, achievements and ideas are perceived.
Across entertainment, entrepreneurship, social impact and emerging technologies, Salwa’s work has involved supporting the public positioning, communications and media visibility of individuals working across diverse industries.
From interviews and editorial features to award recognition, public announcements and international media coverage, this selection highlights some of the stories, milestones and personalities associated with her work.
Selected work from PR and Media Placements:
Shawn Rae
Salwa’s work with Shawn Rae and his management team has involved supporting public relations, media engagement and strategic communications, with a particular focus on South Asia and the Middle East.
Her contributions have included:
International Press Relations: Coordinated Shawn Rae’s 2018 press junket in Pakistan, facilitating opportunities for media engagement and publicity.
Media Interviews & Outreach: Supported the arrangement of virtual media interviews with outlets across South Asia and the Middle East.
Strategic Research: Provided research and regional news insights to Shawn Rae’s management team, supporting its understanding of developments across South Asia and the Middle East.
Website & Digital Advisory: Advised Shawn Rae’s management and public relations team on updates to ShawnRae.com during 2025 and 2026.
People Helping People by Shawn Rae
Salwa recently worked on this shortened adaptation of People Helping People.
Featured Work by Shawn Rae
Abdul Sattar Edhi: An interview with the late Pakistani humanitarian and philanthropist.
Imran Khan: An interview with the former Pakistani cricketer and Prime Minister.
Momin Saqib
Entertainment · Youth Leadership · Humanitarian Work · Public Recognition
Salwa’s work with Momin Saqib has encompassed multiple dimensions of his public profile, from entertainment and digital media to youth leadership, entrepreneurship and humanitarian initiatives.
The following selection highlights media interviews, editorial features, international recognition and entertainment publicity associated with his work and achievements.
ARY News
Had Kar Di
Galaxy Lollywood
Diva Magazine
Outstanding Youth Leader Award at Pakistan Achievement Awards 2024
Galaxy Lollywood
Further details of Momin’s professional work, creative projects and achievements are available in his Media Kit.
Bilal Bin Saqib
A selection of media coverage coordinated by Salwa surrounding Bilal Bin Saqib’s public appointments, professional milestones and engagements within Pakistan’s emerging digital asset and technology landscape.
Appointment as Chief Adviser to the Finance Minister | 2025
Diva Magazine
Hello Pakistan
Niche Lifestyle
Kluch It
Galaxy Lollywood
Bilal x Changpeng Zhao (CZ) | 2025
Dawn
Sunday Times
Hello Pakistan
Diva Magazine
Geo News
Niche Lifestyle
Paperazzi Magazine
Galaxy Lollywood
Bilal x World Liberty Financial | 2025
ARY News
Geo News
Sunday Times
Hello Pakistan
FHM
Niche Lifestyle
Paperazzi Magazine
Kluch It