• Under-30 founding team member, spearheading in-house marketing.

• Launched & led promotions of the flagship restaurant and drove the expansion of two additional branches in DHA Raya & Gulberg, positioning MEG as a rapidly growing game-changer in Pakistan’s local franchise industry.

• Strategised & executed targeted digital marketing campaigns and on-ground activations to elevate brand positioning/consumer awareness.

• Achieved a social media user reach of 5M+, with 38K+ organic followers across platforms in under a year.

• Conducted research to identify key consumer trends, tailoring marketing strategies to audience preferences. Also worked closely with design and editing teams to deliver brand-aligned content.

• Led PR with celebrities, macro, micro & nano influencers and digital magazines.

• Pushed a customer feedback loop to collect Google reviews and video testimonials, resulting in consistent service quality and enhanced brand loyalty.

• Boosted customer engagement through innovative loyalty initiatives, including the MEGA Star Loyalty Cards & Spin the Wheel.

• Cross-departmental coordination to ensure seamless daily operations and stakeholder alignment.

• Led HR and mentored candidates during MEG internships in Summer 2024, fostering professional development and team building.

• Led a strategic partnership to execute multiple high-visibility event sponsorships at LUMS, where I spoke representing the brand, and provided marketing material like discount vouchers to drive footfall.

• Worked with co-founders on MEG's first anniversary celebrations on 7th September 2024, encouraging team spirit during an employee engagement ceremony.

• Developed detailed plans for the MEG Mafia Programme and merchandising.

• Kickstarted discussions for CSR collaborations, aligning with MEG's core vision of social responsibility and community impact. Worked with SOS Children Villages Pakistan, Rizq etc.